Pivoting research → product

Build early.
Research constantly.

Four years leading research for global brands, now pivoting to product. Spent this summer building and shipping product at Chase UK. Completing an MSc in UX Engineering at City St George's, University of London.

See my work About me
Product Management UX Design AI Strategy Consumer Research Data Visualisation
Selected work
Product Management · AI Strategy
Shipping Under Compliance

A 4-week 0→1 build — taken from concept through Legal, Compliance, and Governance to a working prototype, earning executive sponsorship along the way.

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Product Design · AI Strategy · Discovery
Building the Tool I Wished Existed
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UX Design · Product Thinking · Human Factors
Designing for the Rider, Not the Route
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AI Research · Consumer Insights
Signals at Scale
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Data Visualisation · Observable JS
My Oura Data, Visualised
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Vibe-Coding
This Portfolio Is the Case Study

The tools, decisions, and iterations behind building this portfolio with AI.

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Vietnamese-American. Mid rock climber, aspiring mountain biker, and above-average barista. Pole dancer. Obsessed with how culture shapes behaviour and how behaviour shapes products.
Based in London
Open to new opportunities
MSc UX Engineering
City St George's, University of London 2026–27
PSM I certified
EN · VI · FR
Karissa Ly