Karissa Ly

Four years running AI-powered cultural research for global brands. Now pursuing an MSc in UX Engineering at City St George's, with a focus on bringing research rigour into product and design decisions.

karissatly@gmail.com
London, UK
Right to work: student visa
Product Management Intern · JPMorganChase (Chase UK)
Experience
Quilt.AI Oct 2020 – Oct 2024
Senior Research Manager
Remote
  • Led 50+ global research initiatives translating behavioural and cultural data into product and strategic decisions for consumer brands
  • Piloted and validated AI-enabled clustering and insight-generation tools, assessing output quality and trade-offs before scaling workflows that reduced delivery timelines by 75%
  • Led cross-cultural discovery initiatives including Japan market segmentation, identifying behavioural needs to inform product positioning and roadmap discussions
  • Executed qualitative and mixed-methods research across EMEA, APAC, and North America from discovery through segmentation
What Does Not Jul 2020 – Feb 2021
Community Manager
Remote
  • Created visual content for social channels using Photoshop and Canva, building a consistent aesthetic across platforms
  • Planned and scheduled content calendar; tracked engagement data to refine posting strategy and improve audience retention
Education
City St George's · University of London Jan 2026 – May 2027
MSc User Experience Engineering (Expected)
London, UK
  • Modules: AI for UX Professionals, Data Visualisation, Computing the User Experience, Human Factors
Boston University · Questrom School of Business Sep 2016 – Jan 2020
B.S. Business Administration
Boston, MA · Concentration: Management Information Systems
  • GPA 3.62 · Magna Cum Laude · Dean's List
  • Modules: Agile Development Methodologies, Designing Information Systems, Data Management
  • Study abroad: London (Summer 2017), Paris (Spring 2019)
Projects
Signals at Scale
Quilt.AI ML platform · 8.1M consumers · behavioural segmentation · 7 clusters · Japan
AI Research
Membrane
Product proposal · insight nodes · LLMs · RAG · embedding & clustering
Product Design
karissaly.com
HTML · CSS · JavaScript · AI-assisted development · Claude Code
Portfolio
My Oura Data, Visualised
Observable JS · Oura API · data visualisation
Data Viz
Designing for the Rider, Not the Route
HTA · expert walkthrough · Figma · 3 redesign interventions · Trailforks Pro
UX / HF
Skills
Design & Eng
HTML CSS JavaScript Observable JS Figma Canva
Data & Analysis
Python MySQL Tableau Google Data Studio Qualtrics
AI Tools
Claude ChatGPT Gemini Lovable
Research
Qualitative Mixed-methods Segmentation Insight synthesis Stakeholder interviews
Languages
English (native) Vietnamese (bilingual) French (elem–intermediate)
Certifications
PSM I
PDF version
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